“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
Sun Tzu
“It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don't have the chance to forget you.”
Patricia Fripp “It's unwise to pay too much, but it's more unwise to pay too little. When you pay too much you lose a little money, that's all. When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it's well to add something for the risk you take. And if you do that, you will have enough to pay for something better.
There is hardly anything in the world that some men cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey.”
John Ruskin
S1201 E-Marketing
Deals with marketing issues in the internet age.
You will be equipped to lead the ongoing development of your website and take control of, (or at least better understand), the ‘Techies’!
S1202 The Sales Cycle
Understanding the sales process and the basic principles of selling.
For those new to selling or sales professionals who wish to build on or refresh their existing knowledge.
S1203 The Psychology of Selling
What makes a buyer buy? What helps a seller to sell?
Psychology is critical in every successful sale. A must for every sales professional.
S1203 Closing and Negotiating
Learn to recognise when and how to close and negotiate.
If you can’t close you can’t sell. If you can’t negotiate you’ll lose profitability. These are ‘must-have’ skills for any salesperson.
S1204 Sales Communications
Practical communication skills for better sales results.
Get a different perspective on these crucial sales functions and benchmark your current practices.
S1205 Key Account Management
Twenty percent of your customers may produce eighty percent of your profit. You need to know how to develop and retain these key accounts.
Learn how to best manage and grow your key, (major), accounts.